Adventures at ExpoWest
March 16, 2011
ExpoWest blew our minds! It was beyond everything we had imagined and will leave us with memories and laughs that will go down in the history of Love Grown Foods! To start it off, half of our team piled into Elby the Love Bus on Tuesday afternoon and headed west. The drive was stellar–we left snowy Colorado to discover sunny skies, 70* weather, and warm nights.
The drive was long…but we ensured that it was well spent. From Travel Scrabble, to movies, to necessary pit-stops (i.e. Dairy Queen) the 5 of us had some good times.
We stopped halfway around 1:30am in Flagstaff to catch some Zz’s. We pulled into Super 8 and piled in…what can we say, we have a small budget.
We rolled into sunny California Wednesday afternoon and instantly became pumped for the next 4 days.
When we realized how hot it was, it occurred to us that there was no way we could leave all of our product in Elby the Love Bus. With that, we scrambled to find a solution and Plan B. We looked into a storage unit and also into a cheap motel…as you probably guessed we love the cheap motels and lowered our standards even more and went from 8 to 6 and got a room at the Motel 6. To put it all into perspective there were 8 of us…6 sleeping in Elby the Love Bus, 2 sleeping in Motel 6, and a whole lot of boxes of LOVE filling most all empty space of our Motel 6 room from floor to ceiling! To say the least, it certainly wasn’t spacious. Nonetheless, it ensured loads of team bonding.
Thursday was set-up day. Jason and I got out of this by attending a lunch-in, but the rest of the crew was working up a sweat building boxes, putting tables together, and getting the LOVE BOOTH up and lookin’ good!
Think: one giant convention center filled with boxes, structures and people running around like crazy setting up everything from giant cups of yogurt to simple table-and-sign type booths…it was INSANITY! We set up our displays in the New Products Expo and in the Gluten Free Products Expo and hours later we were ready to rock! With little time to take a rest, we headed to Buca di Beppo for a team dinner…YUM!
Suddenly it was Friday…the day we had been preparing for and all I can say is WHOLLY GUACAMOLE! It was as if we were hit with…the LOVE BUS! Our tag-line: “Would you like some FREE LOVE?!” We had our teams of LOVE AMBASSADORS out and about early to spread the LOVE while Jason, Alex, Christine and myself were rockin’ the LOVE Booth. With an onslaught of people arriving as soon as the doors opened, the 8 hour day felt like 30 minutes…it was insanity! Our whole team was EPIC! We piled people into our booth…but needed it for how many mini bags we were passing out. And let’s be honest, who doesn’t need more LOVE?!
The 3 days blurred together…from celebrity sightings, to tasting SO MANY INCREDIBLE treats, to talking about why we are so pumped to be stoked to SPREAD THE LOVE of LOVE GROWN FOODS…when it all ended on Sunday we were certainly on system overload.
(Dave from The Buried Life STOKED on the LOVE)
(Fabio & the LOVE TEAM!)
It was a combination of exhaustion and an adrenaline rush…as the final minutes of ExpoWest ticked by, we turned up our tunes, started to sing along, dance, and be sure to finish strong. We even got our neighbors into it!
And just like that it was over. We tore down our booth in a matter of minutes (hard to believe considering it took hours to put up), cleaned up our space, and headed out. We sent our team home to Colorado and suddenly it was just the two of us. Whew!
HUGE SHOUT OUT TO OUR AMAZING TEAM! We simply couldn’t have done it with out the enthusiasm and energy of our LOVE ROCK STARS! Thanks for making us laugh, spreading the LOVE, and living the Love Grown Lifestyle!